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The Four Horsemen of AI Brain Rot
Time to Write: 5+ hours I have started (and then restarted) this post several times. After an hour or so of plugging away and feeling frustrated then finding creative new ways to procrastinate (highly recommend Daniel Piper “Serious Literary Author” on Substack for this) and then remembering I have a deadline, I asked Claude to suggest some hooks. But then felt like a complete hypocrite outsourcing the opening of a post about AI Rot to AI. One of the things that scares me most about AI...
7
Min Read
22/09/26

8.3x. That's the gap now.
Are you feeling smug about your team or company’s AI adoption? Well, I am sorry to be the bearer of bad news (#sorrynotsorry): You might be using the exact same tools as the top 10% of companies and getting roughly the value of a decent spellchecker. OpenAI released data in August showing that the heaviest AI-using firms now get 8.3 times more output per person from AI than the rest of the pack. Six months earlier, that gap was 2.6 times. So basically, it tripled while the rest of us were...
5
Min Read
08/09/26

Steal the AI workflow behind 43 new product ideas
I’m on the balcony of our Sunshine Coast Airbnb, ocean glimpses out front, husband beside me (and also above, in the picture). We start going deep on a conversation about work. “Let’s Granola this,” I say. What??? No I don’t mean get out the cereal. For anyone who hasn’t met it, Granola is an AI notetaker. It listens, transcribes and summarises. And I just suggested to my husband that we use it on our holiday. If you’ve followed my work for a while, this will not shock you. Some context: My...
3
Min Read
02/09/26
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